Empowering Retailers to Tap into the Growing Diaspora Market with Wavecrest's App & Web Solutions


The global diaspora population is steadily increasing, as people from various countries seek opportunities, education, or a new life abroad. These migrant diasporas maintain strong connections with their home countries, often sending money, making international calls, and staying informed about local news and developments. As a retailer, catering to the needs of this diverse and growing customer base presents a unique and lucrative opportunity. Wavecrest, a UK-based telecommunications business, offers a compelling solution through its white-label CREATE app, specifically designed to cater to the needs of diaspora communities.

Understanding the Diaspora Market:

Diaspora migrant communities represent a significant market segment, with unique communication and financial needs. They often make regular international calls, send remittances, and top-up mobile phones for their families and friends back home. By offering tailored services that cater to these needs, retailers can attract loyal customers, increase revenues, and differentiate themselves from competitors.

The Wavecrest Advantage:

Wavecrest specialise in creating white label, consumer solutions designed to serve migrant diasporas from sub-Saharan Africa, Southern Asia, and beyond. These solutions provide international calling services, allowing users to make international calls at competitive rates, money remittance capabilities and other digital transfer services like international mobile top-up, bill pay and more.

A Successful Collaboration: Tesco International Calling

Wavecrest has successfully partnered with Tesco, one of the UK's leading retailers, to develop and manage their Tesco International Calling service. This fully managed service enables Tesco customers to make affordable international calls and top up mobiles worldwide. By offering this tailored solution, Tesco has been able to enhance its customer experience, expand its range of services, and address the unique communication needs of diaspora communities, while further solidifying Tesco's position as a customer-centric brand.

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Collaborating with Wavecrest Allows Retailers to:

Offer a value-added service:

By partnering with us to launch an own brand app, retailers can offer additional services to your customers, enhancing your overall value proposition and customer experience.

Attract and retain diaspora customers:

Offering a tailored app specifically designed for diaspora communities will help you attract and retain these customers, who are often in search of convenient and cost-effective communication and financial services.

Increase revenue streams:

Launching an app can provide retailers with a new source of revenue, derived from app usage, international calls, money remittance fees, and mobile top-ups.

Strengthen brand loyalty:

By addressing the unique needs of diaspora customers, you can strengthen your customer’s brand loyalty and encourage repeat visits, leading to increased long-term revenue.

Getting Started with Wavecrest:

Embarking on a partnership with us is a simple and seamless process. We can help you offer a seamless communication experience to your customers while also providing valuable insights and analytics. We take care of the app development, customisation, and maintenance, allowing you to focus on marketing the app and engaging with your customers.


The growing diaspora market offers significant opportunities for retailers looking to expand your services and cater to a diverse customer base. By partnering with Wavecrest to launch an app tailored for diaspora communities, you can tap into this lucrative market, strengthen brand loyalty, and drive revenue growth. Don't miss out on this opportunity; collaborate with us today and empower your business to better serve the unique needs of the global diaspora.

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